Brand and price tracking
Track brand performance, pricing and competitor activity in real-time
- On-demand market shares, unit sales, procedure volumes, and device usage penetration
- Market share and detailed pricing analysis at the SKU level in the U.S.
- Largest hospital purchase order coverage in the industry (40% U.S. coverage), married with proprietary SKU catalogue
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Competitive intelligence
Find white space and opportunities to edge out competitors in tough markets
- Real-time competitor monitoring for brand share, pricing, and other market metrics
- Quantitative and qualitative assessments of competitor strategies for pipeline and iteration planning, commercialization, targeting, contracting, evidence generation and messaging, and multichannel marketing
- Multiple capabilities based on need including on-demand data, custom market research, and real world data analysis
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Performance measurement
Optimize brand activity by understanding what’s driving success
- Portfolio, product, account-level, and marketing program performance
- KPI and benchmark setting
- Commercial strategists provide recommendations for optimizing performance based on what’s working and not working
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Geographic expansion
Prioritize best-fit regions to maximize portfolio growth
- 10-year forecasts and market potential across 50+ countries and 80+ device markets
- Competitive landscape and stakeholder receptivity across key regions
- On-going monitoring of market dynamics, including healthcare policy changes, at national and local levels
- Strategic recommendations for prioritizing and sequencing launches in the best-fit regions to drive brand growth
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Obsolescence evaluation
Maximize portfolio revenue by optimizing your product launches and sunsetting
- Robust assessment of portfolio, current and future competitors, and emerging market trends
- Direction for optimal product launch and sunsetting timing and sequencing
- Deep therapeutic knowledge, device expertise and on-demand market overviews differentiate us from other vendors – we’re already up to speed on your markets
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